Become an official All Blacks Travel and Hospitality Agent
Register your agency to apply for appointment as an authorised official All Blacks Travel and Hospitality Agent.
As an approved Agent, you will be able to purchase and resell official travel and hospitality packages, subject to the terms of the Agent Agreement.
Please complete the registration form below.
All applications are subject to review and approval by Sports Travel and Hospitality New Zealand Limited (STH)
As an All Blacks Travel & Hospitality ‘Official Agent’, you’ll receive:
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5% commission on all ABTH travel & hospitality products you sell (aligned with the payment schedule outlined in the agreement)
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Official ABTH Agent logo lock-up for use across all approved marketing
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Pre-approved NZR-compliant marketing assets in standard formats (email, digital, sales collateral)
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Access to the ABTH Agent Portal - we’ll set you up with a login so you can purchase packages directly through our website, with your commission automatically applied in the backend
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Ability to promote and sell ABTH packages within agreed on-sale windows
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Full access to the ABTH product suite for resale
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NB: Rugby World Cup's are handled slightly differently from a promotional perspective but we still enable a 5% commission on packages sold.
Please note:
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Packages must be sold at or above the minimum retail price set by ABTH.
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Tickets can only be sold as part of the full package, not as standalone tickets. Packages can't be bundled publicly into bigger packages.
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Unless otherwise approved by STH & NZR all marketing must use the supplied assets and comply with STH & NZR brand guidelines.
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Basic reporting requirements apply 4 weeks prior to each match.